About

Philosophy

  • Bring out your innate beauty with Intrinsic Beauty Care

    Your face is covered with “skin.”

    That is why many beauty regimens are based on the approach to skin only such as makeup, basic skin care and facial treatments.

    After your trial out of many choices, however, in some cases, your skin goes back to how it was in a few days or what is seemingly working turns out to be bad for your skin. It is extremely difficult to find out what is truly best.

    Beauty Basics has been seeking the ways to bring out your innate beauty.
    You will find yourself loving yourself with no makeup, not by covering yourself up with makeup or not by receiving a makeshift cosmetic treatment.
    We offer the outcome of our thorough research on how to bring out women’s innate beauty.

  • Beauty Care with sound knowledge or accurate information

    Beauty Basics is adamant about beauty care based on knowledge of medicine.

    Anatomical analysis of wrinkles and flabby skin tells you that the cause is not skin itself but its structural framework, which is muscles and ligaments.
    “Face Muscle Training” is designed with focus on anatomy and training theory of the moment.
    Some people call it “Scalpel-Free Plastic Surgery” because it remedies not only “skin” but “muscles,” the structural framework.

    “Cosmetic Acupuncture” directly stimulates the muscle layer, which cannot be reached by facial treatments or laser treatments.

    It is popular amongst sophisticated women who always seek true nature of things, such as models and female actors since it is one of the most theoretical and effective beauty care methods.

  • Working through “Hesitation” against beauty care

    We have met some people who said, “Beauty care doesn’t suit my style.”

    It is understandable because I used to be one of them. I used to even deny what is called beauty care.

    However, you should not be ashamed of yourself thinking that you want to be more beautiful. I am certain that we should respect our joyful approach to our lives as it comes from our natural desire.
    Beauty Basics accommodates such complex sensitiveness of women.

Yuko Yoichi

Profile

  • <Yuko Yoichi>

    English-speaking licensed acupuncturist. After graduating Waseda University, I had a job with a consulting company.

    Working long hours at the company, I became interested in health and beauty care and started studying about aromatherapy and body care.

    After working to gain some experience at a spa division of a prestigious hotel,
    I became a spa manager and dealt with clients of VIPs both from home and abroad.

    With ambition to learn about the human body and to acquire specialist skills, I gave up my career and went to technical college to start from scratch to be qualified as a licensed acupuncturist, moxacauterist, and masseur.

    Having obtained the national qualification, I started a cosmetic acupuncture beauty care salon, Beauty Basics in 2020.

    From perspective of anatomy and physiology, “Face Muscle Training” is designed to bring out women’s innate beauty by themselves and is popular among female actors and models.